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STRATPORT : a decision support system for strategic planning

Larréché, Jean-Claude; Srinivasan, V. - In: Journal of marketing 45 (1981) 4, pp. 39-52

Persistent link: https://www.econbiz.de/10002344378

STRATPORT : a model for the evaluation and formulation of business portfolio strategies

Larréché, Jean-Claude; Srinivasan, V. - In: Management science : journal of the Institute for … 28 (1982) 9, pp. 979-1001

Persistent link: https://www.econbiz.de/10002344392

Stratport : a decision support system for strategic planning

Larréché, Jean-Claude; Srinivasan, V. - 1980

Persistent link: https://www.econbiz.de/10002344398

Stratport : a decision support system for strategic planning

Larréché, Jean-Claude; Srinivasan, V. - In: Decision Support Systems : a data-based, …, (pp. 391-419). 1983

Persistent link: https://www.econbiz.de/10002344647

Stratport: A Model for the Evaluation and Formulation of Business Portfolio Strategies

Larréché, Jean-Claude; Srinivasan, V. - In: Management Science 28 (1982) 9, pp. 979-1001

A decision support system to evaluate and formulate business portfolio strategies is proposed. Strategies are expressed in terms of market share objectives to be achieved in each of the N business units in the portfolio. STRATPORT evaluates a strategy in terms of the net present value of its...

Persistent link: https://www.econbiz.de/10009204252