The Single European Market is presenting corporations with a much more competitive environment, mainly by lowering mobility barriers within Europe, It is critical that firms strengthen their pan-European marketing strategy to meet this challenge. Robert Gogel and Jean-Claude Larréché argue...

Universities are complex institutions with multidimensional objectives. Lack of understanding of the "production process" for teaching and research, and a lack of approved procedures for making cost allocations, make it difficult to organize formal planning systems at the level of an academic...