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William Lazer : reflections on my career
Lazer, William - In: Journal of historical research in marketing 5 (2013) 2, pp. 231-243
Persistent link: https://www.econbiz.de/10009758434
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Reflections on Stan Hollander : the early MSU years and CHARM
Lazer, William - In: Journal of historical research in marketing 1 (2009) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10003915763
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Operations and marketing science
Lazer, William - In: Science in marketing, (pp. 430-445). 1965
Persistent link: https://www.econbiz.de/10003615423
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Soviet marketing issues : a content analysis of Pravda
Lazer, William - In: Journal of business research : JBR 14 (1986) 2, pp. 117-131
Persistent link: https://www.econbiz.de/10003615430
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Die Entwicklungsrichtung des Marketing
Lazer, William - In: Betriebswirtschaftliche Probleme 3 (1966), pp. 21-24
Persistent link: https://www.econbiz.de/10003618272
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A tribute to Roger A. Layton
Lazer, William - In: Australasian marketing journal 20 (2012) 3, pp. 201-202
Persistent link: https://www.econbiz.de/10009624314
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William Lazer : reflections on my American Marketing Association presidency
Lazer, William - In: Journal of historical research in marketing 6 (2014) 4, pp. 548-562
Persistent link: https://www.econbiz.de/10010434528
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Some observations on the "state of the art" of marketing theory
Lazer, William - In: Business review 24 (1965) 3, pp. 11-20
Persistent link: https://www.econbiz.de/10002352540
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A systems approach to transportation
Lazer, William - In: Marketing logistics: perspectives and viewpoints, (pp. 197-202). 1967
Persistent link: https://www.econbiz.de/10002352553
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Sales forecasting: key to integrated management
Lazer, William - In: Business horizons 2 (1959) 3, pp. 61-67
Persistent link: https://www.econbiz.de/10002352585