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Truth in advertising
Lucas, John T. - 1972
Persistent link: https://www.econbiz.de/10000414648
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Consumerism: Search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000571312
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The fairness doctrine and the media
Simmons, Steven J - 1978
Persistent link: https://www.econbiz.de/10000005397
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How to you spell relief? : private regulation of advertising under section 43 (a) of the Lanham Act
Keller, Bruce P. - In: The Trademark reporter 75 (1985) 3, pp. 227-248
Persistent link: https://www.econbiz.de/10002217060
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Consumer perceptions of retail advertising with overstated price savings
Keiser, Stephen K.; Krum, James R. - In: Journal of retailing 52 (1976) 3, pp. 27-36
Persistent link: https://www.econbiz.de/10002185329
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The effect of documented versus undocumented advertising claims
Etzel, Michael J.; Knight jr., E. Leon - In: Journal of consumer affairs : official publication of … 10 (1976) 2, pp. 233-238
Persistent link: https://www.econbiz.de/10002128431
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Supermarket chains' responses to FTC's regulation concerning out-of-stock and price discrepancies in advertised food specials
Hendon, Donald W. - In: Journal of retailing 52 (1976) 2, pp. 13-22
Persistent link: https://www.econbiz.de/10002797786
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Berichtigungswerbung, Zielsetzung, Probleme und Ansätze zur Messung ihrer Wirkungen
Stauss, Bernd - In: Marketing und Verbraucherpolitik, (pp. 352-368). 1982
Persistent link: https://www.econbiz.de/10002864093
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The effects of FTC advertising regulation
Peltzman, Sam; Joskow, Paul L.; Nelson, Phillip - In: The journal of law & economics 24 (1981) 3, pp. 403-448
Persistent link: https://www.econbiz.de/10002620596
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Ethical issues in advertising
Goldman, Alan - In: Just business : new introductory essays in business ethics, (pp. 235-270). 1983
Persistent link: https://www.econbiz.de/10002466263