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Strauss, George - In: Administrative science quarterly : ASQ ; dedicated to … 7 (1962) 2, pp. 161-186

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Strauss, George - In: Human organization : journal of the Society for Applied … 23 (1964) 2, pp. 137-149

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Davis, Kenneth Rexton; Webster jr., Frederick E. - 1968

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Swan, John E.; Futrell, Charles M.; Todd, John T. - In: Journal of marketing 42 (1978) 1, pp. 92-98

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Talbert, Joan; Bose, Christine E. - In: The American journal of sociology : AJS 83 (1977) 2, pp. 403-424

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Hartley, Robert F. - In: Journal of retailing 46 (1970) 1, pp. 32-40

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Rieser, Carl - In: Analytical viewpoints in marketing management, (pp. 268-280). 1968

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Robertson, Dan H.; Hackett, Donald W. - In: Journal of marketing 41 (1977) 3, pp. 66-71

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Robertson, Leon H. - In: NAA bulletin 49 (1968) 10, pp. 39-45

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Pruden, Henry O. - In: California management review 12 (1969) 2, pp. 57-66

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