Differences between retailers' and consumers' perceptions
Peter J. McClure; John K. Ryans
| Year of publication: |
1971
|
|---|---|
| Authors: | McClure, Peter J. ; Ryans, John K. |
| Published in: |
Consumer behavior : contemporary research in action. - Boston [u.a.] : Houghton Mifflin, ISBN 0-395-04638-6. - 1971, p. 36-44
|
| Subject: | Handelspersonal | Verbraucher | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing Research. 5. 1968, Feb. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002392852