Over the last decades, economic, social, and environmental changes have profoundly affected citizen-consumer’s lifestyle and food habits. Current food habits encourage people either to eat more outside home or to a massive use of convenience foods. The consequence is the increasing rate of...

This paper examines weight loss and the formation of healthy habits through cash rewards in the context of a multi-phase randomized controlled trial involving 700 obese individuals. We find effects of monetary incentives for weight loss of up to EUR 300 on body weight during all experimental...