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Who's more critical of business: men or Women?
Stafford, James E.
;
Gelb, Betsy D.
- In:
Business horizons
21
(
1978
)
1
,
pp. 5-10
Persistent link: https://www.econbiz.de/10003563904
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12
Better marketing to developing countries : why and how
Yujuico, Emmanuel
;
Gelb, Betsy D.
- In:
Business horizons
53
(
2010
)
5
,
pp. 501-509
Persistent link: https://www.econbiz.de/10008655733
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13
Brand value : does it belong on the balance sheet?
Gelb, Betsy D.
;
Gregory, James R.
- In:
Journal of business strategy
32
(
2011
)
3
,
pp. 13-18
Persistent link: https://www.econbiz.de/10009160066
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14
"Buying status" by choosing or rejecting luxury brands and their counterfeits
Geiger-Oneto, Stephanie
;
Gelb, Betsy D.
;
Walker, Doug
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 357-372
Persistent link: https://www.econbiz.de/10009747840
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15
Acknowledging religious diversity : opportunities and challenges
Gelb, Betsy D.
;
Longacre, Teri Elkins
- In:
Business horizons
55
(
2012
)
5
,
pp. 509-518
Persistent link: https://www.econbiz.de/10009623100
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16
Tailoring a book program for managers : why and how
Gelb, Betsy D.
;
McKee, Rob Austin
- In:
Business horizons
56
(
2013
)
1
,
pp. 97-104
Persistent link: https://www.econbiz.de/10009714333
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17
Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi
;
Gelb, Betsy D.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
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18
Choosing to retire : how companies can support and respect the decision better
Gelb, Betsy D.
;
Longacre, Teri Elkins
- In:
Journal of business strategy
37
(
2016
)
2
,
pp. 36-41
Persistent link: https://www.econbiz.de/10011529117
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19
Marketing retirement : or staying on the job
Gelb, Betsy D.
;
Longacre, Teri Elkins
- In:
Business horizons
57
(
2014
)
5
,
pp. 627-635
Persistent link: https://www.econbiz.de/10010403029
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20
Formal salesforce controls and revenue production : a meta-analysis
Samaraweera, Manoshi
;
Gelb, Betsy D.
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10010503896
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