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Competitive advantage : a resource based perspective
Dierickx, Ingemar; Cool, Karel O. - 1988
Persistent link: https://www.econbiz.de/10000762694
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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Brand relations management : bridging the gap between brand promise and brand delivery
Apéria, Tony; Back, Rolf - 2004
Persistent link: https://www.econbiz.de/10003463446
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Competitive product lines with quality constraints
Schmidt-Mohr, Udo; Villas-Boas, J. Miguel - In: Quantitative marketing and economics : QME 6 (2008) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10003703887
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Editorial: Marketing competition in the 21st century
Heil, Oliver P.; Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 161-163
Persistent link: https://www.econbiz.de/10009519923
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Understanding computing web application platforms : an extended theory of planned behavior and its relative model
Lin, Julian; Chan, Hock Chuan; Wei, Kwok Kee - In: IEEE transactions on engineering management : EM 58 (2011) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10008934144
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The perception of a firm's competitive position
Wind, Yoram - In: Behavioral models for market analysis : foundations for …, (pp. 163-181). 1977
Persistent link: https://www.econbiz.de/10003012581
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Competitive response and market evolution
Gatignon, Hubert A. (contributor);  … - 2001 - [Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
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Ricerche induttive sulla libertà di accesso delle imprese nel mercato
Battara, Pietro - In: Scritti di economia e statistica in memoria di …, (pp. 91-130). 1963
Persistent link: https://www.econbiz.de/10001872836