Understanding computing web application platforms : an extended theory of planned behavior and its relative model
Year of publication: |
2011
|
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Authors: | Lin, Julian ; Chan, Hock Chuan ; Wei, Kwok Kee |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 58.2011, 1, p. 21-35
|
Subject: | Software | Wettbewerb | Competition | Verbrauchereinstellung | Consumer attitudes | Marketingtheorie | Marketing theory | Sozialpsychologie | Social psychology |
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