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ECONIS (ZBW)
11
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4
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1
Advertising effectiveness, brand switching and market dynamics
Maffei, Richard B.
- In:
The journal of industrial economics
9
(
1961
)
2
,
pp. 119-131
Persistent link: https://www.econbiz.de/10002413884
Saved in:
2
Mathematical models, values of parameters, and the sensitivity analysis of management-decision rules
Maffei, Richard B.
- In:
Journal of marketing
21
(
1957
)
4
,
pp. 419-427
Persistent link: https://www.econbiz.de/10002413892
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3
Modern methods for local delivery route design
Maffei, Richard B.
- In:
Journal of marketing
29
(
1965
)
3
,
pp. 13-18
Persistent link: https://www.econbiz.de/10002413895
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4
Modern methods for local delivery route design
Maffei, Richard B.
- In:
Theories for marketing systems analysis : Selected …
,
(pp. 145-149)
.
1967
Persistent link: https://www.econbiz.de/10002413898
Saved in:
5
Modern methods for local delivery route design
Maffei, Richard B.
- In:
Marketing management and administrative action
,
(pp. 565-574)
.
1968
Persistent link: https://www.econbiz.de/10002413901
Saved in:
6
Planning advertising expenditures by dynamic programming methods
Maffei, Richard B.
- In:
Management technology : a journal of the Institute of …
1
(
1960
)
2
,
pp. 94-100
Persistent link: https://www.econbiz.de/10002413905
Saved in:
7
Simulation, sensitivity, and management decision rules
Maffei, Richard B.
- In:
The journal of business : B
31
(
1958
)
3
,
pp. 177-186
Persistent link: https://www.econbiz.de/10002413909
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8
Remarks on the Kuehn-Hamburger paper
Shycon, Harvey N.
;
Maffei, Richard B.
- In:
Management science : journal of the Institute for …
9
(
1963
)
4
,
pp. 667-668
Persistent link: https://www.econbiz.de/10002800555
Saved in:
9
Simulation, tool for better distribution
Shycon, Harvey N.
;
Maffei, Richard B.
- In:
Harvard business review : HBR
38
(
1960
)
6
,
pp. 65-75
Persistent link: https://www.econbiz.de/10002800566
Saved in:
10
Simulation tool for better distribution
Shycon, Harvey N.
;
Maffei, Richard B.
- In:
New decision-making tools for managers : mathematical …
,
(pp. 224-246)
.
1963
Persistent link: https://www.econbiz.de/10002800755
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