Vor dem Hintergrund steigender Markenführungskosten und sinkender durchschnittlicher Auflage bzw. Reichweite vieler Medienangebote verfolgen immer mehr Medienunternehmen eine Strategie der Ausdehnung ihrer etablierten Marken über mehrere Medienkanäle hinweg. Durch Rückgriff auf etablierte...

Introduction: the next generation -- Co-viewing the future: transgenerational marketing in post-network television -- "Share your universe": generation, gender, and the Marvel dad -- Junior executives: producing adult professionalism in children's media industries -- I've got a golden ticket!?...

We develop a model to study the political economy implications of information gatekeeping, i.e., a policy of granting access only to friendly media outlets and denying access to critical ones. While an incumbent prefers positive bias, granting access improves her re-election probability only if...

Mass media are defind as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and...