Purpose – The purpose of this paper is to explore how a change to a US policy about product testimonials affected bloggers and to understand bloggers’ perceptions of the organization-blogger relationship (OBR). Design/methodology/approach – This study utilizes a survey ( n =173) with...

Purpose – The purpose of this study was to identify the roles and functions that public relations practitioners serve in American hospitals. Design/methodology/approach – An online survey was administered to 208 professionals working in hospital public relations departments to determine what...

Purpose – The purpose of this paper is to use an attributional approach to examine press coverage in Germany dealing with Toyota’s 2010 global product recall due to purportedly defective brakes. The research focuses on the attributions of cause and responsibility and, thereby, the practices...

Purpose – The purpose of this paper is to examine the effects of message attributes on public opinion in regards to corporate reputation and communication intention. Design/methodology/approach – It conducted a 2×2 between-subject factorial experiment, manipulating media messages in terms...

Purpose – The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information...

Purpose – The purpose of this paper is to investigate how current US senators utilize their Facebook pages to promote positive relationships with their public in terms of relationship maintenance strategies: positivity, openness, access, assurance, sharing of tasks, and networking....

Purpose – The purpose of this paper is to explore the foundation and development of public relations education (PRE) in Australia between 1950 and 1975. Design/methodology/approach – This paper utilises Australian-held primary and official industry association material to present a detailed...

Purpose – While non-profit organization (NPO)-corporate alliances have proliferated in recent years, study has yet to examine on the perception of corporations toward NPOs. The purpose of this paper is to explore the factors that shape corporate perceptions of NPOs. What does the corporation...

Purpose – The principle focus of the European Communication Professional Skills and Innovation (ECOPSI) Research project reported in this paper is to develop understanding of the competences held by senior communication practitioners and the contributing knowledge, skills and personal...

Purpose – The purpose of this paper is to explore how practitioner culture is maintained despite legal, technical, and educational issues resulting from the deluge of social media. The authors examined the nexus of practitioner culture, social media usage, and regulatory forces like policies,...