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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine; Gijsbrechts, Els - 1985 - (Rev. ed. of working paper 85-107)
Persistent link: https://www.econbiz.de/10000688111
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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine - In: Belgian journal of operations research, statistics and … 29 (1989) 1, pp. 3-45
Persistent link: https://www.econbiz.de/10001076735
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A theorem on the optimal margin mix
Bultez, Alain V. - In: Management of structural change : contributions to …, (pp. 151-174). 1995
Persistent link: https://www.econbiz.de/10001317646
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A diffusion model for new product introduction in existing markets
Naert, Philippe Antoine; Gijsbrechts, Els - 1985
Persistent link: https://www.econbiz.de/10011874662
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Asymmetric cannibalism between substitute items listed by retailers
Bultez, Alain V.; Gijsbrechts, Els; Naert, Philippe Antoine - 1988
Persistent link: https://www.econbiz.de/10011877927
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Management en managementvorming voor de jaren negentig
Naert, Philippe Antoine - In: Economisch en sociaal tijdschrift : een driemaandelijke … 44 (1990) 2, pp. 157-173
Persistent link: https://www.econbiz.de/10001087115
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Innovatiepolitiek in de traditionele bedrijfstak
Naert, Philippe Antoine - 1985
Persistent link: https://www.econbiz.de/10000688115
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Reflections on the development of research in marketing in Europe
Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002564358
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Globalisering, hyperconcurrentie en maatschappij
Naert, Philippe Antoine - 1997
Persistent link: https://www.econbiz.de/10000978075