Purpose The purpose of this paper is to develop, test and validate a measure of fairness in the context of franchisor-franchisee relationship and test for the dimensionality of fairness. Design/methodology/approach The authors surveyed 300 franchisees of a large-scale franchisor in India. The...

This paper is a study on child poverty from two perspectives: child income poverty (derived from family income) and child deprivation (evaluated by non‐monetary indicators). On the one hand, empirical evidence supports the thesis that income‐based poverty measures and deprivation measures do...

Purpose – The purpose of this paper is to provide insights into the benefits of data‐driven services marketing and provide a conceptual framework for how to link traditional and new sources of customer data and their metrics. Linking data and metrics to strategic and tactical business...

Uses a qualitative research method (depth interviews) to examine the multidimensionality of beauty and then uses a quantitative research technique (factor analysis) to propose a scale to measure beauty. Based on the results from these procedures, concludes that beauty is certainly more than skin...

Corporate reputation is formed by the firm’s various publics on the basis of information and experience. Different publics consider different informational cues. Focusses on the cues considered by customers of a beverage firm. Uses focus groups and a survey among consumers to develop an...