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Break your industry’s bottlenecks
Ersek, Barrett; Keller, Eileen Weisenbach; Mullins, John W. - In: Harvard business review : HBR 93 (2015) 7/8, pp. 98-105
Persistent link: https://www.econbiz.de/10011297548
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Boyd, Harper W.; Mullins, John W.; … - 2003 - 4. ed
Persistent link: https://www.econbiz.de/10001661425
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Wachsen aus eigener Kraft - wie schnell geht das?
Churchill, Neil C.; Mullins, John W. - In: Harvard-Business-Manager : das Wissen der Besten 23 (2001) 6, pp. 96-106
Persistent link: https://www.econbiz.de/10001632149
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Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
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Getting to plan B : breaking through to a better business model
Mullins, John W.; Komisar, Randy - 2009
Persistent link: https://www.econbiz.de/10003815698
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Use customer cash to finance your start-up
Mullins, John W. - In: Harvard business review : HBR 91 (2013) 7/8, pp. 19-21
Persistent link: https://www.econbiz.de/10009776981
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Mit Geld vom Kunden gründen
Mullins, John W. - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 1, pp. 10-13
Persistent link: https://www.econbiz.de/10010227070
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The customer-funded business : start, finance, or grow your company with your customers' cash
Mullins, John W. - 2014
Persistent link: https://www.econbiz.de/10010408595
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2011 - 7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2014 - 8th ed
Persistent link: https://www.econbiz.de/10009718795