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The advertising budget: The marketing and advertising plan
Mertes, John E. - 1963
Persistent link: https://www.econbiz.de/10002479350
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The elegant and the novel : consumer behavior and product innovation
Mertes, John E. - In: Mississippi Valley journal of business and economics : … 2 (1966/67) 1, pp. 19-27
Persistent link: https://www.econbiz.de/10002479362
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The genesis of the corporate image
Mertes, John E. - In: MSU business topics 19 (1971) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10002479368
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Retailer's use of historical sites
Mertes, John E. - In: Journal of retailing 47 (1971/72) 4, pp. 54-64
Persistent link: https://www.econbiz.de/10002479379
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Site opportunities for the small retailer
Mertes, John E. - In: Journal of retailing 39 (1963) 2, pp. 36-45
Persistent link: https://www.econbiz.de/10002479384
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Taste, variety, and change : yesterday and today
Mertes, John E. - In: Marketing Management Viewpoints : Commentary and readings, (pp. 399-412). 1970
Persistent link: https://www.econbiz.de/10002479390
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Visual design and the marketing manager
Mertes, John E. - In: California management review 8 (1965) 2, pp. 29-38
Persistent link: https://www.econbiz.de/10002479401
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What are marketing costs?
Mertes, John E. - 1962
Persistent link: https://www.econbiz.de/10002479414
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Advertising's role in society
Wright, John Sherman; Mertes, John E. - 1977 - [3. repr.]
Persistent link: https://www.econbiz.de/10003630455
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Advertising's role in society
Wright, John Sherman; Mertes, John E. - 1974
Persistent link: https://www.econbiz.de/10004762255