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From the periphery to the core : as online strategy becomes overall strategy, marketing organizations and agencies will never be the same
Edelman, David C. - In: Journal of advertising research 47 (2007) 2, pp. 130-134
Persistent link: https://www.econbiz.de/10003611418
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Branding in the digital age : you're spending your money in all the wrong places
Edelman, David C. - In: Harvard business review : HBR 88 (2010) 12, pp. 62-69
Persistent link: https://www.econbiz.de/10008779306
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Die neuen Regeln im Marketing
Edelman, David C. - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 2, pp. 20-30
Persistent link: https://www.econbiz.de/10008809348
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Competing on customer journeys
Edelman, David C.; Singer, Marc G. - In: Harvard business review : HBR 93 (2015) 11, pp. 88-100
Persistent link: https://www.econbiz.de/10011399715
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Erfolgsfaktor Customer Journey
Edelman, David C.; Singer, Mark - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10011535098
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From the Periphery to the Core: As Online Strategy Becomes Overall Strategy, Marketing Organizations and Agencies Will Never Be the Same
Edelman, David C. - In: Journal of advertising research 47 (2007) 2, pp. 130-134
Persistent link: https://www.econbiz.de/10007752881
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Jeder kriegt, was er will
Edelman, David C.; Palumbo, Silvio - In: Harvard-Business-Manager : das Wissen der Besten 46 (2024) 1, pp. 66-75
Persistent link: https://www.econbiz.de/10014446115
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Up Close And Personal
Winkleman, Michael; Kerr, Dorothy; Schultz, Don; … - In: Journal of Business Strategy 14 (1993) 4, pp. 23-31
The mass market is dead. The database lives. Sales, marketing, product development—and the strategies that fuel them—will never be the same.
Persistent link: https://www.econbiz.de/10014846066
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Numerical methods for finance
Appleby, John A. D. (contributor);  … - 2008
Coherent measures of risk into everyday market practice / Carlo Acerbi -- Pricing high-dimensional American options using local consistency conditions / S.J. Berridge and J.M. Schumacher -- Adverse interrisk diversification effects for FX forwards / Thomas Breuer and Martin Jandacka --...
Persistent link: https://www.econbiz.de/10015069124