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Modeling marketing phenomena : a managerial perspective
Montgomery, David B.
;
Weinberg, Charles B.
- In:
Journal of contemporary business
2
(
1973
)
4
,
pp. 17-43
Persistent link: https://www.econbiz.de/10002509817
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2
Toward Strategic Intelligence Systems - The quality of strategic planning depends on the quality of information gathering. Reprinted from the Journal of Marketing.
Montgomery, David B.
;
Weinberg, Charles B.
- In:
Marketing management : a quarterly business management …
6
(
1998
)
4
,
pp. 44-52
Persistent link: https://www.econbiz.de/10007248911
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3
Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B.
-
2008
Persistent link: https://www.econbiz.de/10003717507
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4
Jointly optimal sales commissions for nonincome maximizing sales forces
Weinberg, Charles B.
- In:
Management science : journal of the Institute for …
24
(
1978
)
12
,
pp. 1252-1258
Persistent link: https://www.econbiz.de/10003704757
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5
Advertising decision rules for market share models
Weinberg, Charles B.
- In:
Decision sciences : DS
6
(
1975
),
pp. 25-36
Persistent link: https://www.econbiz.de/10002985053
Saved in:
6
Dynamic correction in marketing planning models
Weinberg, Charles B.
- In:
Management science : journal of the Institute for …
22
(
1976
)
6
,
pp. 677-687
Persistent link: https://www.econbiz.de/10002985061
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7
An optimal commission plan for salesmen's control over price
Weinberg, Charles B.
- In:
Management science : journal of the Institute for …
21
(
1975
)
8
,
pp. 937-943
Persistent link: https://www.econbiz.de/10002985067
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8
The university library : analysis and proposals
Weinberg, Charles B.
- In:
Management science : journal of the Institute for …
21
(
1974
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10002985074
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9
JMR : The Bass years (1972 - 1975)
Montgomery, David B.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 96-100
Persistent link: https://www.econbiz.de/10010349014
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10
Computer uses in marketing research : a proposal
Montgomery, David B.
- In:
Journal of marketing research : JMR
4
(
1967
)
2
,
pp. 195-198
Persistent link: https://www.econbiz.de/10002509736
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