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and intensifies price competition. In contrast, operations management studies argue that customization serves primarily to … explain the phenomena described in the operations management literature.Two firms on the Hotelling line compete for a …
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Problem definition: In high-product-variety businesses like fashion, mass production (MP) systems create environmental waste in the form of overproduction on a colossal scale. Mass customization (MC) has been proposed -- without solid evidence -- as a solution. In this paper, we analyze whether...
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Mass Customization examines the business opportunities, considerations, and challenges manufacturers in various industries must weigh before committing to the significant investment in machinery and software needed to go to mass customization. For manufacturers who decide that it’s time to...
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We study competition between two multi-product firms with distinct production technologies in a market where customers have heterogeneous preferences on a single taste attribute. The mass customizer (MC) has a perfectly flexible production technology, thus can offer any variety within a product...
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in a systematic examination of: manufacturing systems and mass customization; supply chain management and mass …: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass … manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners. …
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