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Consumer self-concept, symbolism and market behavior: A theoretical approach
Grubb, Edward L.; Grathwohl, Harrison L. - In: Journal of marketing 31 (1967) 4,1, pp. 22-27
Persistent link: https://www.econbiz.de/10002530176
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Consumer self-concept, symbolism and market behavior : a theoretical approach
Grubb, Edward L.; Grathwohl, Harrison L. - In: Dimensions of consumer behavior, (pp. 63-73). 1969
Persistent link: https://www.econbiz.de/10002530208
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Perception of self, generalized stereotypes, and brand selection
Grubb, Edward L.; Hupp, Gregg - In: Journal of marketing research : JMR 5 (1968) 1, pp. 58-63
Persistent link: https://www.econbiz.de/10002530223