//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Satiation effects of TV commer...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbungsbetrieb
3
Rundfunkwerbung
1
Vereinigte Staaten
1
Type of publication
All
Article
3
Language
All
Undetermined
3
Author
All
Grass, Robert C.
2
Wallace, Wallace H.
2
Bartges, David W.
1
Nathan, Peter E.
1
Piech, Jeffrey L.
1
Winters, Lewis C.
1
Published in...
All
Journal of advertising research
2
Consumer behavior : contemporary research in action
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A behavioral pretest of print advertising
Grass, Robert C.
;
Winters, Lewis C.
;
Wallace, Wallace H.
- In:
Journal of advertising research
11
(
1971
)
5
,
pp. 11-14
Persistent link: https://www.econbiz.de/10002533202
Saved in:
2
Measuring corporate image and effects
Grass, Robert C.
;
Bartges, David W.
;
Piech, Jeffrey L.
- In:
Journal of advertising research
12
(
1972
)
6
,
pp. 15-22
Persistent link: https://www.econbiz.de/10002533214
Saved in:
3
An operant behavioral measure of TV commercial effectiveness
Nathan, Peter E.
;
Wallace, Wallace H.
- In:
Consumer behavior : contemporary research in action
,
(pp. 78-89)
.
1971
Persistent link: https://www.econbiz.de/10002577863
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->