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Knoblich, Hans; Ulli, Arnold - In: Zeitschrift für Betriebswirtschaft : ZfB 44 (1974) 1, pp. 19-30

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Karahasanoǧlu, Taner - 1974

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Katona, George - In: The human meaning of social change, (pp. 229-262). 1972

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Kesavan, Ram - In: Journal of the Academy of Marketing Science 10 (1982) 4, pp. 438-456

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Gainsbrugh, Martin R.; Stevenson, Fred - In: Business record / The Conference Board 18 (1961) 3, pp. 14-25

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Gainsbrugh, Martin R.; Stevenson, Fred - In: Business record / The Conference Board 19 (1962) 2, pp. 16-23

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Flögel, Herbert - In: Spezialgebiete des Marketing, (pp. 3-40). 1972

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Frank, Ronald E.; Massy, William F.; Lodahl, Thomas M. - In: Journal of advertising research 9 (1969) 4, pp. 15-24

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Frank, Ronald E.; Strain, Charles E. - In: Journal of marketing research : JMR 9 (1972) 4, pp. 385-390

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Juster, F. Thomas; Wachtel, Paul - In: The American economic review 62 (1972) 4, pp. 564-579

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