Similar Search Results

What drives advertisers toward or away from immersive virtual spaces? : the metaverse conundrum : affordances and "disaffordances" through the eyes of advertisers

Marder, Ben; Yau, Amy; Yule, Jennifer; Osadchaya, Elena; … - In: Journal of advertising research 64 (2024) 3, pp. 255-283

Persistent link: https://www.econbiz.de/10015071674

Immersive advertising : a review and research agenda : potential effects of and considerations for AR, VR, and MR advertisements

Sands, Sean; Ferraro, Carla; Demsar, Vlad; Cohen, Justin; … - In: Journal of advertising research 64 (2024) 3, pp. 284-300

Persistent link: https://www.econbiz.de/10015071676

Immersive advertising through co-creation : lessons from the visitor economy : how to enhance experiential competitiveness with an "attract, convert, and delight" strategy

Leung, Xi Y.; Buhalis, Dimitrios; Viglia, Giampaolo - In: Journal of advertising research 64 (2024) 3, pp. 319-334

Persistent link: https://www.econbiz.de/10015071679

Das Zusammenspiel von Product Placement und Co-Promotion : eine Bestandsaufnahme und empirische Wirkungsanalyse

Zaiss, Volker - 2021

Persistent link: https://www.econbiz.de/10012486192

Introduction to advertising : understanding and managing the advertising process

Mogaji, Emmanuel - 2021

"This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of...