Extent:
vii, 355 Seiten
Illustrationen
21 cm x 14.8 cm
Series:
Advances in advertising research. - Wiesbaden : Springer Gabler, ZDB-ID 2563227-9. - Vol. Vol. 11
Type of publication: Book / Working Paper
Type of publication (narrower categories): Konferenzschrift
Language: English
Notes:
Literaturangaben
ISBN: 978-3-658-32200-7 ; 3-658-32200-4 ; 978-3-658-32201-4
Other identifiers:
10.1007/978-3-658-32201-4 [DOI]
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012301380