Extent: | vii, 355 Seiten Illustrationen 21 cm x 14.8 cm |
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Series: | Advances in advertising research. - Wiesbaden : Springer Gabler, ZDB-ID 2563227-9. - Vol. Vol. 11 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 978-3-658-32200-7 ; 3-658-32200-4 ; 978-3-658-32201-4 |
Other identifiers: | 10.1007/978-3-658-32201-4 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301380