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Marktstrategie : verkoopinstrumenten en marktpositie van de producent van consumptiegoederen
Meertens, L. L. G. D. (contributor) - 1965
Persistent link: https://www.econbiz.de/10000306048
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Innovation in advertising and branding communication
Mas-Manchón, Lluís (ed.) - 2021
Persistent link: https://www.econbiz.de/10012306374
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World advertising trends
1998
Persistent link: https://www.econbiz.de/10001368000
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Investigation of product quality and advertising : government intervention in advertising
Park, Soohoon; Lee, Pyoungsoo; Yoo, Seung Ho - In: Managerial and decision economics : MDE ; the … 45 (2024) 3, pp. 1642-1658
Persistent link: https://www.econbiz.de/10014536823
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The making of data commodities : data analytics as an embedded process
Aaltonen, Aleksi - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 401-429
Persistent link: https://www.econbiz.de/10012624130
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Decoding Coca-Cola : a biography of a global brand
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2021
"This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola...
Persistent link: https://www.econbiz.de/10012255565
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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...
Persistent link: https://www.econbiz.de/10011479699
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Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle
Nöcker, Ralf - 2018 - 2., überarbeitete und aktualisierte Auflage
Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei … Besonderen. Er skizziert den heutigen Werbemarkt, betrachtet die theoretischen Grundlagen und diskutiert, inwieweit Werbung … erhält neue Erkenntnisse über die Werbung und lernt die speziellen Mechanismen kennen, die für Werbung und Medien gelten. Die …
Persistent link: https://www.econbiz.de/10014013640
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The digital, the classic, the subtle, and the alternative
Verlegh, Peeter (ed.); Voorveld, Hilde (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10012878635