Innovation in advertising and branding communication
edited by Lluís Mas-Manchón
| Year of publication: |
2021
|
|---|---|
| Other Persons: | Mas-Manchón, Lluís (ed.) |
| Publisher: |
2021: New York : Routledge |
| Subject: | Werbung | Advertising | Markenführung | Brand management | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | xvi, 175 Seiten Illustrationen 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-0-367-44364-1 ; 978-1-003-00927-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012306374