As European Business ties develop, how are they reflected in the way companies promote themselves? And as our sense of group identity is broken down by global communications technologies, how do adverts continue to target mass audiences? This is the first analysis of the impact of adverstising,...

This book is about advertising and culture. Advertising is a significant aspect of modernsocieties and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human...

The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is...

Emotions, Advertising and Consumer Choice -- Table of Contents -- FOREWORD -- PART I - Emotions in Consumer Choice -- CHAPTER I: The Origin of Consumer Choice Theory -- 1. Marketing Theory -- 2. Early Consumer Behaviour Research -- 3. Consumer Behaviour as a Discipline -- 4. The Content of the...

Cover -- Title Page -- Copyright Page -- Contents -- Preface -- 1. The Rise of a Corporate Culture: Early Consumer Response -- 2. Advertising Challenged: The Creation of Consumers' Research Inc. and the Rise of the 1930s Consumer Movement -- 3. The Drive for Federal Advertising Regulation,...

Intro -- Contents -- Preface -- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty:...

COVER -- CONTENTS -- BASIC CONCEPTS OF PROMOTION AND COMMUNICATION -- FUNDAMENTALS OF ADVERTISING -- ADVERTISING RESEARCH -- MARKETING AND ADVERTISING PLANNING -- ADVERTISING AGENCY -- MARKET ANALYSIS: SEGMENTATION AND TARGETING -- CREATIVITY, CREATIVE STRATEGY AND COPYWRITING -- ART DIRECTION...

Table of Contents -- The Industry at a Glance -- The Industry -- Overview -- The Bottom Line -- Inside an Advertising Agency -- The Making of an Ad -- Inside a Public Relations Agency -- The Making of a PR Campaign -- Industry Rankings -- Inside the Advertising Industry -- How the Advertising...

Advertising has a powerful impact on Australian society. It influences the public's consumer preferences and also helps shape society's values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in...

Intro -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Exotic Panoramas and Local Color: Commercial Exhibitions and Colonial Expositions -- 2. Impressions of Others: Allegorical Clichés, Panoptic Arrays, and Popular Savagery -- 3. Masters of the Modern Exotic -- 4....