Emotions, Advertising and Consumer Choice

Emotions, Advertising and Consumer Choice -- Table of Contents -- FOREWORD -- PART I - Emotions in Consumer Choice -- CHAPTER I: The Origin of Consumer Choice Theory -- 1. Marketing Theory -- 2. Early Consumer Behaviour Research -- 3. Consumer Behaviour as a Discipline -- 4. The Content of the Present Book -- 5. The Aim of the Book -- Overview -- CHAPTER II: Consumer Behaviour and Cognitions -- A. Consumer Behaviour -- B. Consciousness and Cognition -- 1. Cognitive Consumer Choice Models -- 2. Decision Processes -- 3. The Activated Cognitive Structure -- 4. Multi-Attribute Models -- 5. The Theory of Reasoned Action -- 6. The Theory of Planned Behaviour -- 7. Identifying Choice Criteria -- 8. Non-Compensatory Cognitive Models -- C. Limitations of Cognitive Choice Models -- 1. Attitude and Choice -- 2. Alternative Views on the Role of Cognitive Processes -- 3. Peripheral and Low Involvement Information Processing -- 4. The Elaboration Likelihood Model -- 5. The Role of Peripheral versus Central Information Processing -- 6. Revitalising the Think-Feel-Do Advertising Attitude Model -- D. Summary -- CHAPTER III: Affective Information Processing -- A. The Role of Affect in Consumer Choice -- 1. Affect and Personality -- 2. Attitudes and Affect -- 3. Affect and Mood -- 4. Affect and Emotion -- B. Emotions are Different from Feelings -- 1. The Neglect of Feelings in Early 19th Century's Psychology -- 2. Feelings in Psychology -- C. Feelings in Consumer Behaviour Research and Advertising -- 1. Hedonic Consumption and Feelings/Emotions -- 2. Mere Exposure -- 3. Consumer Satisfaction -- 4. Attitudes and Emotions as Separate Constructs -- 5. Social Feelings -- 6. Influence on the Nature of Choices -- 7. Moods -- 8. Affective Responses to Advertising -- 9. Coping with Positive and Negative Emotions -- 10. Feeling Dynamics -- D. Investigating Feelings.