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Consumer behavior
Robertson, Thomas S.; Zielinski, Joan; Ward, Scott - 1984
Persistent link: https://www.econbiz.de/10000078313
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Marketing research information systems and decision making
Schoner, Bertram; Uhl, Kenneth P. - 1975 - 2. ed.
Persistent link: https://www.econbiz.de/10000557592
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Marketing management and the decision sciences: theory and applications
Darden, William R. (contributor);  … - 1971
Persistent link: https://www.econbiz.de/10000572181
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Marketing research. Information systems and decision making
Uhl, Kenneth P.; Schoner, Bertram - 1969
Persistent link: https://www.econbiz.de/10000575671
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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An econometric approach to a marketing decision model
Frank, Ronald E.; Frank, Ronald Edward; Massy, William … - 1971
Persistent link: https://www.econbiz.de/10000572082
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Consumer preference judgements : an exposition with empirical applications
Eliashberg, Jehoshua - In: Management science : journal of the Institute for … 26 (1980) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10002116623
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Household decision making
Davis, Harry L. - 1972
Persistent link: https://www.econbiz.de/10014378468
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Verbraucherpanel : Informationen als Grundlage für Marketingentscheidungen im Einzelhandel
Weissman, Arnold - 1983
Persistent link: https://www.econbiz.de/10013378474