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11
A conceptual framework for unsolicited commercial e-mail : perceived intrusiveness and privacy concerns
Morimoto, Mariko
;
Macias, Wendy
- In:
Journal of internet commerce
8
(
2009
)
3/4
,
pp. 137-160
Persistent link: https://www.econbiz.de/10003941375
Saved in:
12
Determinants of opening-forwarding e-mail messages
San José-Cabezudo, Rebeca
;
Camarero-Izquierdo, Carmen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 97-112
Persistent link: https://www.econbiz.de/10009659318
Saved in:
13
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
14
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
15
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
16
Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa
;
Görtz, Dirk
;
Gilbert, David C.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
Saved in:
17
Influence of gender and nationality on consumers' perception towards email marketing : an exploratory study in Oman
Khan, Sarfraz Fayaz
;
Rehman, Asad
;
Khan, Mohammed Abdul …
- In:
International journal of applied business and economic …
14
(
2016
)
1
,
pp. 457-464
Persistent link: https://www.econbiz.de/10011547554
Saved in:
18
Influence of demographics on consumers' perception towards email marketing in Oman : an empirical approach
Ghouse, Suhail M.
;
Khan, Sarfraz Fayaz
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10011560520
Saved in:
19
How does e-mail use affect perceived control of time?
Huang, Eugenia Y.
;
Lin, Sheng-wei
- In:
Information & management : the internat. journal of …
51
(
2014
)
6
,
pp. 679-687
Persistent link: https://www.econbiz.de/10010411150
Saved in:
20
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
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