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Der "gläserne Kunde" als Leiti...
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Showing
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1
Retailer-customers relationships in the onlline setting : an empirical investigation to overcome privacy concerns and improve information sharing
Castaldo, Sandro
;
Grosso, Monica
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 404-425)
.
2014
Persistent link: https://www.econbiz.de/10010380110
Saved in:
2
Customer-base analysis using repeated cross-sectional summary (RCSS) data
Jerath, Kinshuk
;
Fader, Peter
;
Harfie, Bruce G. S.
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 340-350
Persistent link: https://www.econbiz.de/10011435863
Saved in:
3
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000545874
Saved in:
4
Marketing research and customer analytics: interfunctional knowledge integration
Lichtenstein, Sharman
;
Bednall, David H. B.
;
Adam, Stewart
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003717535
Saved in:
5
Customer Insights : wissen wie der Kunde tickt ; mehr Erfolg durch Markt-Wirkungsmodelle
Riekhof, Hans-Christian
(
ed.
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003895105
Saved in:
6
Kundenwissen erschließen : Customer Knowledge Management ; Leitfaden mit Instrumenten für die Praxis
Götze, Ruth
-
2009
Persistent link: https://www.econbiz.de/10003927007
Saved in:
7
Methoden zur Ermittlung von Profilierungsinstrumenten und -massnahmen für Dienstleistungen
Reimer, Anja
-
2004
Persistent link: https://www.econbiz.de/10002128213
Saved in:
8
Die Unzufriedenheit der "eher zufriedenen" Kunden
Müller, Stefan
- In:
Kundenzufriedenheit und Kundenbindung : Strategien und …
,
(pp. 197-218)
.
1998
Persistent link: https://www.econbiz.de/10001305184
Saved in:
9
Qualitativ ausgerichtete Small-sample-
Marktforschung
: Kundenkonferenzen als Beispiel für Customer Focus Groups im After-sales-Marketing
Günter, Bernd
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 193-207)
.
1998
Persistent link: https://www.econbiz.de/10001301060
Saved in:
10
Segmentspezifische Kundenzufriedenheitsanalyse : neue Ansätze zur Segmentierung von Märkten
Hahn, Carsten H.
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001643623
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