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Enriching the customer experience : implications for e-marketers
Kim, Hye-yŏng; Kim, Youn-kyung - In: E-Services : opportunities and threats, (pp. 45-62). 2007
Persistent link: https://www.econbiz.de/10003490245
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David (ed.); Keiningham, Timothy (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003469119
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Customer Knowledge Management: Wissen für, von und über Kunden erfolgreich einsetzen
Dous, Malte; Salomann, Harald; Kolbe, Lutz; Brenner, Walter - In: Wissensmanagement in Vertrieb, Handel und …, (pp. 115-134). 2006
Persistent link: https://www.econbiz.de/10003374375
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Neue Methoden für einen effektiven Vertrieb
Nagel, Kurt; Menthe, Thomas - 2010 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003929048
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On the importance of complaint handling design : a multi-level analysis of the impact in specific complaint situations
Homburg, Christian; Fürst, Andreas; Koschate, Nicole - 2009
Persistent link: https://www.econbiz.de/10003932817
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Principles for successful aCRM in organizations
Ranjan, Jayanthi; Bhatnagar, Vishal - In: Direct marketing : an international journal 2 (2008) 4, pp. 239-247
Persistent link: https://www.econbiz.de/10003934531
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Application of segmentation in customer relationship management : a data mining perspective
Ranjan, Jayanthi; Agarwal, Ruchi - In: International journal of electronic customer … 3 (2009) 4, pp. 402-414
Persistent link: https://www.econbiz.de/10003935726
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Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: an acquisition pattern analysis application
Prinzie, Anita; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936743
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Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof; Benoit, Dries F.; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936779
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Classification and prediction in customer scoring
Zuccaro, Cataldo - In: Journal of modelling in management 5 (2010) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10003968520