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41
Gendering conversational
humor
in advertising : an evolutionary explanation of the effects of spontaneous versus canned
humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
42
How to promote relationship-building leadership at work? : a comparative exploration of leader
humor
behavior between North America and China
Yang, Inju
;
Kitchen, Philip J.
;
Bacouel-Jentjens, Sabine
- In:
The international journal of human resource management
28
(
2017
)
10
,
pp. 1454-1474
Persistent link: https://www.econbiz.de/10011740551
Saved in:
43
Loneliness, social interactions and sense of
humor
: a quantitative study comparing Romanian students and older adults
Schiau, Ioana
- In:
Studies and scientific researches / Faculty of Economic …
23
(
2016
),
pp. 60-68
Persistent link: https://www.econbiz.de/10011800394
Saved in:
44
Fear or
humor
? : the effects of negatively framed visual hyperbole in advertising
Huang, Ying
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 746-774
Persistent link: https://www.econbiz.de/10014551042
Saved in:
45
The effects of
humor
in health promotional messages on a college campus
Han, Jiyoon (Karen)
;
Stout, Patricia
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10014295032
Saved in:
46
Unveiling humorous resistance : incongruity and critical discourse analysis in "Born a crime, stories from a South African Childhood"
Ngcobo, Sandiso
;
Roya, Witness
-
2023
Persistent link: https://www.econbiz.de/10014414350
Saved in:
47
The influence of
humor
in advertising : explaining the effects of
humor
in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
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48
Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail
Barney, Christian
;
Esmark Jones, Carol L.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 979-994
Persistent link: https://www.econbiz.de/10014290874
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49
A place and time for
humor
: leader
humor
in Confucian cultures
Yang, Inju
;
Yeh, Chu-Chen Rosa
- In:
Journal of management & organization : JMO
29
(
2023
)
1
,
pp. 122-138
Persistent link: https://www.econbiz.de/10014307730
Saved in:
50
Let's laugh about it! : using
humor
to address complainers’ online incivility
Béal, Mathieu
;
Grégoire, Yany
;
Carrillat, François A.
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 34-51
Persistent link: https://www.econbiz.de/10014228864
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