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Attitudes of managers toward corporate social responsibility
Ostlund, Lyman E. - In: California management review 19 (1977) 4, pp. 35-49
Persistent link: https://www.econbiz.de/10002619136
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Role theory and group dynamics
Ostlund, Lyman E. - In: Consumer behavior : theoretical sources, (pp. 230-275). 1973
Persistent link: https://www.econbiz.de/10002619145
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Russian advertising : a new concept
Ostlund, Lyman E. - In: Journal of advertising research 13 (1973) 1, pp. 11-19
Persistent link: https://www.econbiz.de/10002619155
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The Russian decision process governing trade
Ostlund, Lyman E.; Halvorsen, Kjell M. - In: Journal of marketing 36 (1972) 2, pp. 3-11
Persistent link: https://www.econbiz.de/10002619166
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Buyer behavior : theoretical and empirical foundations
Howard, John A. (ed.); Ostlund, Lyman E. (contributor) - 1973 - 1. ed.
Persistent link: https://www.econbiz.de/10001919650
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Commercial effectiveness measures
Clancy, Kevin J.; Ostlund, Lyman E. - In: Journal of advertising research 16 (1976) 1, pp. 29-34
Persistent link: https://www.econbiz.de/10002002097