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Understanding the Hispanic market
Bellenger, Danny N.; Valencia, Humberto - In: Business horizons 25 (1982) 3, pp. 47-50
Persistent link: https://www.econbiz.de/10003488270
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A resource-based analysis of the internationalisation process of Spanish wineries
Clavel, Mónica; Fernández-Ortiz, Rubén; … - In: European journal of international management : EJIM 11 (2017) 1, pp. 19-41
Persistent link: https://www.econbiz.de/10011719287
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Five-stage acculturation process of Hispanic consumers : theory, method, and findings
Vásquez Párraga, Arturo; Valencia, Humberto - In: The International trade journal 31 (2017) 1/5, pp. 130-162
Persistent link: https://www.econbiz.de/10011976458
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Understanding the hispanic market
Bellenger, Danny N.; Valencia, Humberto - In: Business Horizons 25 (1982) 3, pp. 47-50
Persistent link: https://www.econbiz.de/10005439391