Five-stage acculturation process of Hispanic consumers : theory, method, and findings
Arturo Z. Vasquez-Parraga and Humberto Valencia
| Year of publication: |
2017
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|---|---|
| Authors: | Vásquez Párraga, Arturo ; Valencia, Humberto |
| Published in: |
The International trade journal. - London : Taylor & Francis, ISSN 0885-3908, ZDB-ID 901003-8. - Vol. 31.2017, 1/5, p. 130-162
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| Subject: | Assimilation | consumer acculturation | cultural awareness | ethnic loyalty | ethnocentrism | Hispanic consumers | Hispano-Amerikaner | Hispanics | Konsumentenverhalten | Consumer behaviour | Soziale Integration | Social integration | Ethnische Gruppe | Ethnic group | Kulturelle Identität | Cultural identity | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853908.2016.1272506 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011976458