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Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing

Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: International journal of e-entrepreneurship and … 1 (2010) 4, pp. 1-21

Persistent link: https://www.econbiz.de/10009007800

An exploratory study conceptualising marketing thought in entrepreneurial medium-sized firms in high-tech and conventional industries in France, Germany and Italy

Perks, Keith J.; Shukla, Paurav - In: International journal of entrepreneurship and small business 6 (2008) 2, pp. 192-211

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Werbung mit kleinem Budget : der Ratgeber für Existenzgründer und Unternehmen

Röthlingshöfer, Bernd - 2008 - Orig.-Ausg., 2., überarb. Aufl.

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It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups

Rudeloff, Christian; Pakura, Stefanie; Eggers, Fabian; … - In: Review of managerial science : RMS 16 (2022) 3, pp. 681-712

Persistent link: https://www.econbiz.de/10013191543

Technology start-up marketing strategy and lifecycle : first empirical findings by qualitative research

Ulč, Jakub; Mandel, Miroslav - In: Trends economics and management 15 (2021) 38, pp. 71-91

Purpose of the article: Technology start-ups go through certain stages in their lifecycle. In each stage of the lifecycle, there is a different approach to marketing strategy and its application through marketing activities. Creating an empirically based framework of a technology startup...

Persistent link: https://www.econbiz.de/10013204213

How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany

Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180

Persistent link: https://www.econbiz.de/10014234756

Standardisation and adaption of firms' export marketing strategies in familiar European and non-familiar non-European markets

Fuchs, Manfred; Köstner, Mariella - In: European journal of international management : EJIM 9 (2015) 3, pp. 306-325

Persistent link: https://www.econbiz.de/10011551255

Sustainable export marketing strategy fit and performance

Zeriti, Athina; Robson, Matthew J.; Spyropoulou, Stavroula - In: Journal of international marketing 22 (2014) 4, pp. 44-66

Persistent link: https://www.econbiz.de/10010472878

Integrating discovery and creation perspectives of entrepreneurial action : the relative roles of founding CEO human capital, social capital, and psychological capital in contexts...

Hmieleski, Keith M.; Carr, Jon C.; Baron, Robert A. - In: Strategic entrepreneurship journal : SEJ 9 (2015) 4, pp. 289-312

Persistent link: https://www.econbiz.de/10011447809

Entrepreneurial orientation and start-up performance : a configurational approach

Fuentelsaz, Lucio; González, Consuelo; Silva, Jackson … - In: Entrepreneurship research journal : ERJ 13 (2023) 4, pp. 965-996

Persistent link: https://www.econbiz.de/10014365464