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Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful prod...
Riesz, Peter C. - In: Business horizons 23 (1980) 3, pp. 49-53
Persistent link: https://www.econbiz.de/10003667410
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Price versus quality in the marketplace, 1961-1975
Riesz, Peter C. - In: Journal of retailing 54 (1978) 4, pp. 15-28
Persistent link: https://www.econbiz.de/10002689632
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Size versus price, or another vote for tonypandy
Riesz, Peter C. - In: The journal of business : B 46 (1973) 3, pp. 396-403
Persistent link: https://www.econbiz.de/10002689646
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Correlates of persuasibility : the Crest case
Shuchman, Abe; Riesz, Peter C. - In: Journal of marketing research : JMR 12 (1975) 1, pp. 7-11
Persistent link: https://www.econbiz.de/10002826857
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The effect of product visibility upon the relationship between price and quality
Sutton, Robert J.; Riesz, Peter C. - In: Zeitschrift für Verbraucherpolitik : ZVP 3 (1979) 2, pp. 145-150
Persistent link: https://www.econbiz.de/10002880308
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Prices and price quality relationships : a longitudinal analysis
Curry, David J. - In: Journal of marketing 52 (1988) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10001051416
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Why are Endorsements Effective? Sorting Among Theories of Product and Endorser Effects
Mittelstaedt, John D.; Riesz, Peter C.; Burns, William J. - In: Journal of current issues and research in advertising : … 22 (2000) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10008120541
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Revenge of the marketing concept
Riesz, Peter C. - In: Business Horizons 23 (1980) 3, pp. 49-53
Persistent link: https://www.econbiz.de/10005438779