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Crearea şi lansarea de produse noi

Aleman, Veronica - 1978

Persistent link: https://www.econbiz.de/10001822160

New product decisions by marketing executives : a computer-controlled experiment

Cardozo, Richard N.; Ross, Ivan; Rudelius, William - In: Journal of marketing 36 (1972) 1, pp. 10-16

Persistent link: https://www.econbiz.de/10001976320

Der Marktanteil als Kriterium für die Produkteliminierung : eine Analyse auf der Grundlage der Erfahrungskurven-Konzeptes

Sever, Michael - 1985

Persistent link: https://www.econbiz.de/10012699027

Articulating the fashion product life-cycle

Spragg, Jon Edward - In: Journal of fashion marketing and management 21 (2017) 4, pp. 499-511

Persistent link: https://www.econbiz.de/10011795875

Understanding and predicting demand through visual characteristics and neural networks

Mast, Daniela - 2023

In order to understand consumers' fashion purchase decisions better, I determine a product's design typicality and brand prominence based on the theories of processing fluency and conspicuous consumption. Then, I relate these visual characteristics to typical product sales patterns to understand...