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Product recalls and the moderating role of brand commitment
Germann, Frank; Grewal, Rajdeep; Ross, William; … - In: Marketing Letters 25 (2014) 2, pp. 179-191
We assess attenuating and augmenting effects of brand commitment on consumer responses when product recalls occur. Consistent with our theorization, results from a laboratory experiment and an event study show that high levels of brand commitment attenuate negative consumer responses in...
Persistent link: https://www.econbiz.de/10010867829
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Channel design, coordination, and performance: Future research directions
Vinhas, Alberto Sa; Chatterjee, Sharmila; Dutta, Shantanu; … - In: Marketing Letters 21 (2010) 3, pp. 223-237
Persistent link: https://www.econbiz.de/10008526556
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Utopia
More, Thomas - 1896
Persistent link: https://www.econbiz.de/10000670490
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Exchange rates and South Korean exports to OECD countries
O'Neill, Hugh M. - In: Applied economics 23 (1991) 7, pp. 1227-1236
Persistent link: https://www.econbiz.de/10001132355
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Exchange rate and income effects on South Korean exports : the US case
O'Neill, Heather M. - In: Journal of economic development 16 (1991) 2, pp. 87-111
Persistent link: https://www.econbiz.de/10001141873
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La pensée utopique de la renaissance : les modèles de Thomas More et de Tommaso Campanella
Balavoine, Elisabeth - In: Le mercantilisme en Europe : un éclairage contemporain, (pp. 73-104). 1999
Persistent link: https://www.econbiz.de/10001497520
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Thomas More und seine Utopie : mit einer hist. Einl. von Karl Kautsky
Kautsky, Karl - 1907 - 2. durchges. Aufl.
Persistent link: https://www.econbiz.de/10002307285
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L' Utopie
More, Thomas - 1715
Persistent link: https://www.econbiz.de/10002309803
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Primary education in Scotland
Ross, William (contributor) - 1965
Persistent link: https://www.econbiz.de/10001461927