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Zur Erklärung der Marketingaktivitäten von Firmen : e. Analyse im Rahmen d. Bonner Modells d. Firmenentwicklung
Bruse, Helmut - 1982
Persistent link: https://www.econbiz.de/10000087366
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Macro marketing
Moyer, Reed; Hutt, Michael D. - 1978 - 2. ed
Persistent link: https://www.econbiz.de/10000040796
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Systems analysis for marketing planning and control
Stasch, Stanley F. - 1972
Persistent link: https://www.econbiz.de/10000042193
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Advertising and economic behaviour
Cowling, Keith; Cable, John; Kelly, Michael; … - 1975
Persistent link: https://www.econbiz.de/10000042218
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Die Werbeerfolgskontrolle
Johannsen, Uwe - 1969
Persistent link: https://www.econbiz.de/10000042222
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Werbeplanung : ein entscheidungsorientierter Ansatz
Rutschmann, Marc - 1976
Persistent link: https://www.econbiz.de/10000042237
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Advertising and society
Brozen, Yale (ed.); Geneen, Harold S. (contributor) - 1974
Persistent link: https://www.econbiz.de/10000327963
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On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel - 1982
Persistent link: https://www.econbiz.de/10000014635