Tomas M. Hult, G.; Ferrell, O.C.; Schul, Patrick L. - In: European Journal of Marketing 32 (1998) 11/12, pp. 1029-1050
This study examines the effects of transformational and transactional leadership behaviors on cycle time, customer orientation, and relationship commitment in the purchasing process of a multinational services organization. The focus is on the activities and relationships between the...