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Namias, Jean - In: Journal of advertising research 6 (1966) 1, pp. 8-12

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Luttbeg, Norman R. - In: Public opinion quarterly : journal of the American … 32 (1968) 3, pp. 398-409

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Hanson, Robert H.; Marks, Eli S. - In: Journal of the American Statistical Association : JASA 53 (1958) 283, pp. 635-655

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Gibbs, Jack P. - In: The southwestern social science quarterly 47 (1967) 4, pp. 424-446

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Ball, John C. - In: The American journal of sociology : AJS 72 (1967) 6, pp. 650-654

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Beecher, Mathew J. - In: The Price Waterhouse review 10 (1965) 2, pp. 28-35

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