Heute ist die Digitalisierung unter dem Begriff Industrie 4.0 in allen Wirtschaftsbranchen allgegenwärtig. Auch die digitale Ausstattung der landwirtschaftlichen Vorleistungsunternehmen und ihrer Kunden steigt daher stetig an. Deshalb müssen Unternehmen der landwirtschaftlichen...

„Wine and Innovation – Consumer Acceptance of New Grape Varieties and Wine Packaging“ Wine has deep roots in the European culture. Therefore, it is not surprising that around 60 percent of the world’s wine production comes from Europe. Nevertheless, only seven percent of the European...

In recent years livestock production became a special focal point in public debate, with animal welfare particularly turning out to be a major concern. Since pig husbandry systems are characterised by intensive production systems, where animals are often kept on slatted floor in an extremely...

Farmer-to-consumer direct marketing provides an alternative marketing strategy for farmers, ensuring their income while also meeting consumers' increasing demand for local food. This study evaluates the challenging factors of this marketing channel from the farmers' viewpoint. A CAPI survey was...

Für viele Landwirte ist bei der landwirtschaftlichen Direktvermarktung von Lebensmitteln der Standort einer der einflussreichsten Faktoren bezogen auf den Erfolg der Unternehmung. Die hier vorgestellte multi-methoden Studie untersucht den Erfolgsfaktor "Standort" bei der landwirtschaftlichen...

As more food labels enter the retail market, it is becoming increasingly difficult for consumers to review the underlying standards of products. The most common labels communicating ethical values tend to be binary. However, many attributes, such as animal welfare, are of a continuous nature and...

Labelling is an important cue for consumers as it helps to quickly communicate information about a product or production process. However, the majority of labels on the market are binary, such as labels that indicate whether a product was produced using animal welfare friendly standards or not....