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The advertising budget's deter...
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Bass, Frank M.
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Kuenne, Robert E.
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Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
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A. C. Nielsen Company GmbH
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Advertising Research Foundation report
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Bristol-Myers
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Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
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Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
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1
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1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
OPEC
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
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1
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1
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1
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1
Workshop on Production and Trade in a World with Internationally Mobile Factors of Production <1980, Stockholm>
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Journal of advertising research
61
Journal of marketing research : JMR
33
Economics letters
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
The journal of business : B
17
Journal of economic theory
16
The Bell journal of economics
14
The American economic review
12
European economic review : EER
10
Southern economic journal
10
The quarterly journal of economics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
The journal of industrial economics
9
Working paper / European Institute for Advanced Studies in Management
9
Operations research
8
International journal of industrial organization
7
Journal of political economy
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
The review of economics and statistics
7
Absatzwirtschaft
6
CORE discussion paper : DP
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Journal of economics & business
6
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
5
Readings in advertising and promotion strategy
5
The quarterly review of economics and business : journal of the Midwest Economics Association
5
American journal of agricultural economics
4
Business horizons
4
Jahrbücher für Nationalökonomie und Statistik
4
Journal of behavioral economics
4
Journal of business economics : JBE
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
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Public opinion quarterly : journal of the American Association for Public Opinion Research
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ECONIS (ZBW)
1,051
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1
Optimizing advertising expenditures in a dynamic duopoly
Deal, Kenneth R.
- In:
Operations research
27
(
1979
)
4
,
pp. 682-692
Persistent link: https://www.econbiz.de/10002064138
Saved in:
2
Advertising and oligopolistic equilibrium
Friedman, James W.
- In:
The Bell journal of economics
14
(
1983
)
2
,
pp. 464-473
Persistent link: https://www.econbiz.de/10002167024
Saved in:
3
Risk and advertising in an oligopoly game
Weber, Pauline Haaf
-
1974
Persistent link: https://www.econbiz.de/10002986038
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4
Oligopoly models for optimal advertising when production costs obey a learning curve
Teng, Jinn-Tsair
;
Thompson, Gerald L.
- In:
Management science : journal of the Institute for …
29
(
1983
)
9
,
pp. 1087-1101
Persistent link: https://www.econbiz.de/10002895664
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5
Dynamic equilibrium of an advertising duopoly in a growing industry
Thépot, Jacques
-
1981
Persistent link: https://www.econbiz.de/10002902134
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6
The megacorp and oligopoly : micro foundations of macro dynamics
Eichner, Alfred S.
-
1976
Persistent link: https://www.econbiz.de/10000334409
Saved in:
7
Identification and estimation of the degree of oligopoly power in an industry facing domestic and import competition
Ilmakunnas, Pekka
-
1984
Persistent link: https://www.econbiz.de/10000420378
Saved in:
8
Gleichgewichtsstrategien im Dyopol
Burgermeister, Jürgen
-
1971
Persistent link: https://www.econbiz.de/10000534849
Saved in:
9
The kinked demand curve analysis of oligopoly : theory and evidence
Reid, Gavin C.
-
1981
Persistent link: https://www.econbiz.de/10000049903
Saved in:
10
The promotion of price competition where sellers are few
Kottke, Frank
-
1978
Persistent link: https://www.econbiz.de/10000049912
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