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The advertising budget's deter...
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Werbungsbetrieb
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25
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Absatzpolitik
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Simon, Julian Lincoln
10
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8
Thépot, Jacques
8
Friedman, James W.
7
Moreaux, Michel
6
Schmalensee, Richard
6
Shubik, Martin
6
Bass, Frank M.
5
Kuenne, Robert E.
5
Lambin, Jean-Jacques
5
Rickard, John A.
5
Barban, Arnold M.
4
Boyer, Marcel
4
Dhalla, Nariman K.
4
Dixit, Avinash
4
Eaton, Jonathan
4
Schmalen, Helmut
4
Selten, Reinhard
4
Shaked, Avner
4
Silk, Alvin J.
4
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4
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4
Sylos Labini, Paolo
4
Waterson, Michael
4
Weiss, Doyle L.
4
Albach, Horst
3
Bogart, Leo
3
Brandt, Karl
3
Bresnahan, Timothy F.
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Clarke, Richard N.
3
Cohen, Dorothy
3
Comanor, William S.
3
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3
Cowling, Keith
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Dunn, S. Watson
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Ehrenberg, A. S. C.
3
Grass, Robert C.
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American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
College of Washington
1
Committee on Advertising
1
Conference Board
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economic Council of Canada
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Industriens utredningsinstitut <Stockholm>
1
Institut für Gesellschafts- und Wirtschaftswissenschaften, Wirtschaftstheoretische Abteilung, Universität Bonn
1
Institut für Statistik und Mathematische Wirtschaftstheorie der Universität Augsburg
1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
OPEC
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
Universität Bielefeld, Fakultät für Wirtschaftswissenschaften
1
Universität Zürich
1
Univerzitet u Beogradu
1
Workshop on Production and Trade in a World with Internationally Mobile Factors of Production <1980, Stockholm>
1
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Journal of advertising research
61
Journal of marketing research : JMR
33
Economics letters
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
The journal of business : B
17
Journal of economic theory
16
The Bell journal of economics
14
The American economic review
12
European economic review : EER
10
Southern economic journal
10
The quarterly journal of economics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
The journal of industrial economics
9
Working paper / European Institute for Advanced Studies in Management
9
Operations research
8
International journal of industrial organization
7
Journal of political economy
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
The review of economics and statistics
7
Absatzwirtschaft
6
CORE discussion paper : DP
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Journal of economics & business
6
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
5
Readings in advertising and promotion strategy
5
The quarterly review of economics and business : journal of the Midwest Economics Association
5
American journal of agricultural economics
4
Business horizons
4
Jahrbücher für Nationalökonomie und Statistik
4
Journal of behavioral economics
4
Journal of business economics : JBE
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
The Canadian journal of economics
4
The economic record : er
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ECONIS (ZBW)
1,051
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51
Werbebeschränkungsabkommen im Oligopol : eine theoretische Betrachtung
Schmalen, Helmut
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
31
(
1979
)
4
,
pp. 219-237
Persistent link: https://www.econbiz.de/10002783424
Saved in:
52
Advertising and entry deterrence : an exploratory model
Schmalensee, Richard
- In:
Journal of political economy
91
(
1983
)
4
,
pp. 636-653
Persistent link: https://www.econbiz.de/10002784988
Saved in:
53
Comparative static properties of regulated airline oligopolies
Schmalensee, Richard
- In:
The Bell journal of economics
8
(
1977
),
pp. 565-576
Persistent link: https://www.econbiz.de/10002785086
Saved in:
54
Focal points and pricing behavior : results in an experimental oligopoly
Scherr, Frederick C.
- In:
Journal of behavioral economics
10
(
1981
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10002786428
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55
Like and dislike in an experimental oligopoly : a structure-conduct-performance analysis
Scherr, Frederick C.
- In:
Journal of behavioral economics
9
(
1980
)
2
,
pp. 41-57
Persistent link: https://www.econbiz.de/10002786441
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56
Profits, concentration, and the collusion-efficiency debate : a simultaneous equations model
Vita, Michael Gerard
-
1984
Persistent link: https://www.econbiz.de/10002982493
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57
Intra-industry trade and oligopoly : a conjectural variations approach
Hwang, Hong
- In:
The Canadian journal of economics
17
(
1984
)
1
,
pp. 126-137
Persistent link: https://www.econbiz.de/10003062223
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58
Das Konkurrenzproblem im Oligopol
Richter, Rudolf
-
1954
Persistent link: https://www.econbiz.de/10000055615
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59
Conjectural variations, risk aversions and price-cost margins
Ilmakunnas, Pekka
-
1984
Persistent link: https://www.econbiz.de/10000056585
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60
The oligopolistic structure and competitive characteristics of direct foreign investment in Kenyaʹs manufacturing sector
Eglin, Richard
- In:
Readings on the multinational corporation in Kenya
,
(pp. 96-133)
.
1978
Persistent link: https://www.econbiz.de/10002115463
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