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Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg; Mahajan, Vijay; Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 195-208). 1999
Persistent link: https://www.econbiz.de/10001425129
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Competitive strategy in a global electronic marketplace: extant strategy perspectives revisited
Varadarajan, P. Rajan; Yadav, Manjit S. - In: Handbook of research in international marketing, (pp. 313-335). 2003
Persistent link: https://www.econbiz.de/10001803935
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The "idea advantage" : how content sharing strategies impact engagement in online learning platforms
Narang, Unnati; Yadav, Manjit S.; Rindfleisch, Aric - In: Journal of marketing research 59 (2022) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10012801820
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Personal accounts and an anatomy of conceptual contributions in the special issue : editorial
Belk, Russell W.; MacInnis, Deborah J.; Yadav, Manjit S. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 1-12
Persistent link: https://www.econbiz.de/10012178356
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Conceptual papers in marketing and consumer research
Belk, Russell W. (ed.); MacInnis, Deborah J. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012178664
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Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067
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Understanding product migration to the electronic marketplace: A conceptual framework
Yadav, Manjit S.; Varadarajan, P.Rajan - In: Journal of retailing 81 (2005) 2, pp. 125-140
Persistent link: https://www.econbiz.de/10006607076
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Lost in a universe of markets : toward a theory of market scoping for early-stage technologies
Molner, Sven; Prabhu, Jaideep C.; Yadav, Manjit S. - In: Journal of marketing 83 (2019) 2, pp. 37-61
Persistent link: https://www.econbiz.de/10012175885
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Marketing Strategy and the Internet: An Organizing Framework
Varadarajan, P.Rajan; Yadav, Manjit S. - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 296-312
Persistent link: https://www.econbiz.de/10006151483
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Bundle Evaluation in Different Market Segments: The Effects of Discount Framing and Buyers' Preference Heterogeneity
Yadav, Manjit S. - In: Journal of the Academy of Marketing Science 23 (1995) 3, pp. 206-215
Persistent link: https://www.econbiz.de/10006154648