Bundle Evaluation in Different Market Segments: The Effects of Discount Framing and Buyers' Preference Heterogeneity

First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions

Varadarajan, Rajan, (2008)

Marketing strategy in an Internet-enabled environment : a retrospective on the first ten years of JIM and prospective on the next ten years

Varadarajan, Rajan, (2009)

Marketing strategy and the Internet : an organizing framework

Varadarajan, P. Rajan, (2009)