Purpose – To determine the impact of price on consumer decision making in online environments. Design/methodology/approach – Uses a conjoint experiment to investigate the trade‐offs customers make when choosing and to establish their relative weights in online and offline situations....

Purpose – To conceptualize the elements that define a “cyberscape” (by analogy with a landscape) and to assess how internet users respond to the cyberscape based upon their purpose and internet expertise level. Design/methodology/approach – Pre‐tests were conducted to determine the...

Purpose – Using data relating to eBay transactions, investigates the economic, demographic, and geographic factors affecting willingness to pay for purchases online. Design/methodology/approach – Carries out regression analysis of 3,386 eBay transactions, over a two‐year period, reported...

Purpose – A fundamental internet marketing challenge is that consumers can quickly move from seeks to one web site to another if they cannot easily find what they want on a given web site. This paper address the web site navigational design issues associated with internet marketing....

Purpose – To provide an objective assessment of the current and future potential of China as an environment for the practice of internet marketing. Design/methodology/approach – The findings of a series of biennial longitudinal studies, published by a research centre operating under the...

Purpose – The purpose of this paper is to model the consequences of achieving better service quality in e‐services. Design/methodology/approach – The conceptual model is developed though a survey of literature on e‐services and allied domains and validated through a survey of users of...

Purpose – The purpose of this paper is to determine if the traditional approach to measuring brand equity applies to online companies. Design/methodology/approach – This objective is pursued by: developing a measurement model of brand equity for online businesses; and testing the nomological...

Purpose – The purpose of this paper is to explore the emergence of self‐service banking technology and investigates customers' perceptions of internet banking self‐service within the Irish financial services sector. This qualitative study of the Irish retail banking sector explored...

Purpose – The purpose of this paper is to provide a better understanding of the antecedents of organisational performance (OP), both financial and marketing, and the influence of holding a strategic market orientation (MO) where customer‐base volatility is taken into account....

Purpose – The purpose of this paper is to review the literature on customer relationship management (CRM) to obtain a comprehensive framework of mutually exclusive CRM research areas and sub‐areas free of all potentially disruptive factors (plethora of CRM definitions, personal judgments,...